Few examples of my work as a member of a graphic design team at Simpson Strong-Tie, developing several large catalogs, brochures, posters, fliers, technical bulletins, promo sell sheets, advertising, etc.

Spiritual Spring is a Western American Diocese periodical addressed to anyone interested in learning more about Russia’s spiritual heritage. You can find the online version of the journals at www.spiritualspring.net/archive-n/

Recreational equipment inc., commonly
known as REI, is a privately held Ame-
rican retail corporation organized as a
consumers' cooperative, selling outdoor
recreation gear, sporting goods, and
clothes. The new logo has an organic
shape which can be associated with
water waves, or with wood, or with
any other form you can find in nature.
The logo can also be interpreted as the
unity of people sharing the same interest
in outdoor adventure. The logo also
represents the services REI provides:
shopping, travel, and learning. The
pages reinforce an organic feel through
a natural shape cut by hand to follow
the logo concept. (Sckool project)

It was my school project.
U2 360° was a worldwide concert tour
from 2009 through 2011. The tour was
claimed by U2 to be “the first time a
band has toured in stadiums with a
unique and original stage structure.”
This staging inspired me to create the
strong structured logo in red and black
to reflect the U2 distinctive rock sound
and performance. I expanded this
system into the poster, LP, CD, and
booklet design.

In this book I explore the interplay
of patterns, photography, drawing,
concept development, information
design, custom typeface creation, and
collage making—all based on the
patterns I found in flora, fauna,
and behavior patterns as well. (School project)

Very low tides only happen a few
times per year, and usually at night
or during the week. I was able to see
one and it was a rare chance to see
a reef and tons of creatures that are
rarely visible. The beauty, fragility,
and uniqueness of the tide gave me an
idea of a Moab paper representation
since this paper has a similar quality
in its own way. In this project, I also
explored existing modern typographic
ideas and techniques to communicate
essence of the ocean tide and Moab
paper. I attempted to expand on a
typographic range, investigating the
communication of content and
emotion through text and image. (Shool project)

By following the task of redesigning the book by Robin Williams “The Mac is Not a Typewriter,” we learned essential typographic rules. For my book I chose the concept of “typework” in association with clockwork. Both require a kind of deep knowledge and attention to detail. Just as the clockmaker follows constructions rules, the designer follows rules of typography to create a precise composition. (School project)

The way of tea is an annual tea festival. I tried to find the way to represent tea by coming up with the idea of tea painting. All illustrations for the project were painted using different types of tea and then the color was manipulated in Photoshop. To illustrate China, I used green tea, India was painted using black tea, and South America was painted by yerba mate. (School project)

The brochure was developed as a way to reflect the experience
of driving while enjoying the surrounded beauty as if on foot. The illustrations show that travel has the potential to be dependent on the mode of transportation. The promotion compares Segway to driving
a car or using public transportation and demonstrates how Segway takes a minimal amount of space and is environmentally friendly. It is also extremely maneuverable and can operate on pedestrian sidewalks and pathways. The brochure emphasizes the flow of a journey through the use of line and color. (school project)

Kitka is an American women's vocal arts ensemble that was inspired by traditional songs and vocal techniques from Eastern Europe. The illustration in the poster was inspired by the woven, beautiful, otherworldly, rich sound these women produce. The colors help
to hear the resonance and energy of the folk songs. It was an enriching experience to explore each stage of the poster development: concept, line drawing, and color research.

A newsletter is often presented in
boring, flat, dull paper. In this
project, I had a chance to create an
exiting, provocative, compelling
newsletter on the theme of global
warming. I chose a warm orange
contrasted with black. The compo-
sition creates a tension. On the back
side, there is a poster showing Earth
as a pan filled with frying bacon.
The question is: Who is frying it? (School project)